Eylsia, Pop Sensation and owner of Nicolas of Palm Beach
Nicolas of Palm Beach 18kt Gold-Plated Necklace
PALM BEACH, FL, UNITED STATES, May 27, 2025 /EINPresswire.com/ -- Nicolas of Palm Beach, a luxury brand recognized for its distinctive style and innovation, is launching a new artist collaboration and
marketing strategy in partnership with Filipina pop artist Eylsia. The initiative aims to reach a wider audience by connecting luxury fashion with global music culture.Lisa Pamintuan, President of Nicolas of Palm Beach, stated, “This new direction represents a shift in how we approach luxury branding. Rather than relying solely on traditional advertising or high-profile events, we’re engaging directly with the fans who drive culture.”
As part of the campaign, select fans and new customers will have the opportunity to receive a signature necklace featuring the Nicolas of Palm Beach emblem. According to Pamintuan, the brand will distribute up to one million units over the course of the program, with participants covering only a nominal shipping and handling fee.
The campaign coincides with the release of Eylsia’s latest single, “Red Flags”, which explores themes of self-discovery and resilience. The song is accompanied by a visually striking music video, further reinforcing the brand’s connection to powerful storytelling and contemporary artistry.
“This approach recognizes the value of authentic fan engagement and marks a departure from conventional marketing models in the luxury space,” added Pamintuan. “Eylsia's audience represents a powerful cultural force, and we are excited to celebrate that.”
The initiative, supported by Worldipi.com, reflects the group’s broader mission to combine advanced marketing technologies with consumer-driven outreach.
Further information about the collaboration and upcoming promotions will be available through Nicolas of Palm Beach’s official website and social media channels.
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